Embark on your design quest
Imagine your business as a majestic medieval castle, brimming with potential but encircled by challenges.
Beyond the horizon lies the promised land, where customer satisfaction and retention reign supreme.
I help growth-stage SaaS companies on this quest to success, designing products and services that customers love with a sustainable business model to support them.
I firmly believe in the power of design as a catalyst for change.
Working with teams to uncover valuable user insights, communicate stories through data, and translate them into tangible business outcomes.
WHAT CLIENTS SAY
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
MyWorld Marketing Manager
Ben
WHAT CLIENTS SAY
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
"From stakeholder interviews, data analysis, to the incredibly quick absorption of complex propositions and strategies their work to understand and know an organisation, its audience and its aims really sets them apart."
MyWorld Operations Manager
Bridget
WHAT CLIENTS SAY
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
"The project provided us with valuable insights and the confidence to make informed decisions. In just 8 weeks Sophie conducted thorough audits, market research, and data analysis, truly grasping our needs. The comprehensive final report offered actionable next steps to build out our offering.”
Growth Manager, Sandwell Business Growth
Nicy
WHAT CLIENTS SAY
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
"It was great to work with Sophie to bring our concept design to life. She was on hand to guide and support us throughout the process, from the initial planning and wireframes testing phase to the workshops with external stakeholders to get buy-in for our ideas.”
Manager at Legal Services Board (LSB)
Tania
Conquer your Challenges
Meet the Mythical Beasts
Choose your Quest
The Wise Sage
Discover the hidden secrets of your realm through research
To start this journey, we must uncover the hidden secrets of your realm
My comprehensive user research acts like a wise sage, revealing deep insights into your users' desires, needs, and motivations and connect this to your business goals. We'll chart the user journey, illuminating the path to the promised land.
The Trusted Compass
Measure the path to progress with precision metrics
As we cross the bridge, precise metrics and data become your trusted compass.
By linking design decisions to key business metrics and behavioural insights, I ensure your progress is steady and well-guided, leading you safely through potential pitfalls.
Conquer the Kingdom
Create, innovate and adapt ideas
Upon reaching the other side, innovation and adaptation are essential to securing your position in the your kingdom of the promised land.
My prototyping and testing processes help you refine strategies and create user experiences that captivate and succeed.