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The Wise Sage

Discover the hidden secrets of your realm through research

Conquer your Challenges

You’re at a pivotal point, the landscape is competitive and you need more insights and clarity to make decisions.

A

lign your Goals with Precision

Stakeholder Interviews

  • Engage and align key stakeholders within your organisation.

  • Align strategic objectives and unify your vision.

  • Ensure that every perspective is integrated into your growth plan.

K

now your Ideal Customers inside out

Personas, ICPs, User Research, Surveys

  • Craft detailed, realistic personas of your ideal customers.

  • ​Understand their behaviours, motivations, and pain points through user research and surveys.

  • Translate and craft stories to create insights into opportunities for your product.

S

tay ahead of your Competition

Competitor Research

  • Analyse your competitors' strategies and identify their strengths and weaknesses.

  • Leverage insights to position your offering uniquely and advantageously.

  • Ensure your strategy is innovative and distinct in the market.

U

nderstand the Market Landscape

Market Research

  • Gain a thorough understanding of the market dynamics and trends.

  • Identify opportunities and threats within your market segment.

  • Make informed decisions that propel your growth.

C

hart the Path to Success

Journey mapping, User flows

  • Visualise the user journey from the first interaction to adoption.

  • Identify critical touch points and optimise the user experience.

  • Reveal opportunities to delight and engage users at every step.

What to expect

At the heart of your growth journey, knowledge is power. The Wise Sage is your guide, illuminating the path to unparalleled insights and strategic clarity.

WHAT CLIENTS SAY

"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."

"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."

MyWorld Marketing Manager

Ben

WHAT CLIENTS SAY

"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."

"From stakeholder interviews, data analysis, to the incredibly quick absorption of complex propositions and strategies their work to understand and know an organisation, its audience and its aims really sets them apart."

MyWorld Operations Manager

Bridget

WHAT CLIENTS SAY

"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."

"The project provided us with valuable insights and the confidence to make informed decisions. In just 8 weeks Sophie conducted thorough audits, market research, and data analysis, truly grasping our needs. The comprehensive final report offered actionable next steps to build out our offering.”

Growth Manager, Sandwell Business Growth

Nicy

WHAT CLIENTS SAY

"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."

"It was great to work with Sophie to bring our concept design to life. She was on hand to guide and support us throughout the process, from the initial planning and wireframes testing phase to the workshops with external stakeholders to get buy-in for our ideas.”

Manager at Legal Services Board (LSB)

Tania

Booking Process

Let’s have a virtual tea (or coffee!)

We’ll meet for a virtual brew to assess where you’re at, what your goals are and what you need help with. I’ll guide you towards the right service.

A match made in heaven

If we think it’s a match, we’ll go ahead with a project brief and follow-on call to gather requirements and sign a contract to dot the i’s and cross the t’s. I always leave enough flexibility to allow for change.

Kick off workshop

Once we’ve nailed down a plan, we’ll do a interactive kick-off session with your team (or just you!) and get some early insights to drive things forward. No boring presentations here!

Why work with me?

Research that drives Action

Fast, cheap solutions might offer quick fixes, but they lack the depth and precision needed to truly understand and address the unique challenges and opportunities you face. We deliver actionable insights that are pivotal for sustainable growth.

Shared Problem-solving

Working in isolation drives your product and business goals apart. We firmly believe in the power of collaboration and fostering an environment of shared problem-solving and ideation. Uncover the best ideas and ensure buy-in and alignment across your team.

Transformative Data Insights

Data dumps without a context or a compelling story are unusable. We focus on transforming your data into clear, concise insights that drive tangible business outcomes, empowering you to convert challenges into growth opportunities.

Experiment and Adapt

Half-baked solutions and un-tested features lead to low retention and adoption. Our prototyping and testing processes help you build adaptable frameworks and test things quickly to gain insights to create products users love.

When you choose to work with me, you’re not just getting a one-off service provider; you’re gaining a strategic partner dedicated to your long-term success.

Ready to uncover insights to make decisions?

£4,500

This entry-level package is ideal if you need a quick reset on understanding your users and the market. It provides essential insights to guide you onwards.

  • Market Review  

  • Align goals with key stakeholders 

  • Survey with audience groups

  • Fully remote

  • Full up front payment

  • 14 day turnaround

  • Ready to start in 7 days

  • The project lead will be required for 2-3 hours a week

  • Up to 3 team members will be required for 1 hour

Ways to work with me

Got a few questions?

Happy to help!

  • "The Wise Sage" service includes Stakeholder Interviews, User Persona & Ideal Customer Profile Development, Journey Mapping, User Research, Competitor Research, Market Research, and Surveys. Each component is designed to provide comprehensive insights into your users, competitors, and market landscape.

  • This service will help align your goals with stakeholder expectations, deeply understand your target audience, map out the user journey, and gather critical market and competitor insights. These insights will inform strategic decisions, optimise user experiences, and identify opportunities for growth and differentiation.

    • The Explorer's Insight: Entry-level package to gather quick insights with a UX audit, stakeholder and user surveys. 

    • Navigators Path: Comprehensive mid-tier package including detailed stakeholder interviews, user persona development, journey mapping, and competitor research.

    • The Wise Sage Quest: Premium package offering all deliverables, including extensive user and market research, advanced survey analysis, and a thorough competitor and market landscape overview.

  • ​User research will be conducted using a mix of qualitative and quantitative methods, including interviews, surveys, and usability testing. We will engage directly with your users to gather deep insights into their needs, behaviours, and pain points. Using our advanced research platforms we will present back the insights in an engaging and easy to follow format to drive action.

  • Depending on the choice of package you will receive detailed insights in an engaging format including presentations and visuals. This include insights from stakeholder interviews, user personas, journey maps, competitor analysis, market research, and survey results. These deliverables are designed to be actionable, helping you make informed strategic decisions.

  • Yes, we offer customisation options to ensure the service meets your unique requirements. During our initial chat, we will discuss your specific needs and tailor the service components accordingly. You can book a initial chat here

  • After the research phase, we will present our findings and recommendations in a detailed report and workshop format. We will schedule a follow-up session to discuss the insights and how to best implement the strategies moving forward. As a strategic partner I am committed to helping you reach your goals, therefore will always check in on your progress.

Once upon a time

In a world filled with digital wonders and mythical beasts, there was a young girl who dreamed of conquering challenges and slaying the dragons that stood in the way of success. That girl was me, and my quest began over 9 years ago driven by a passion for exploring intricate problems and creating meaningful, impactful design work.

My quest has led me through the choppy waters of startups, the process monsters within scale-ups, and marketing demons in creative agencies, where I acquired the skills to defeat these challenges for teams big and small.

As an experienced design director and business owner, I firmly believe in the power of bringing people together to solve problems, create ideas and translate them into measurable solutions that drive real business results.

When not slaying digital dragons, I find peace in horse riding and enjoy the company of my mischievous pets, Nacho and Kiwi. My passion for organisation has been instrumental in setting up my business and reaching my life goals.

Image of Sophie Pilley looking quizzacle

How I've helped others

User Research

Creative Technology Programme

Market Research

Business Growth Hub

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